Essays on consumer AI, product taste, and the human problems worth building for.
AI-referred shoppers convert 50% better than organic, AI search traffic is up 527% year-over-year, and 60% of searches now end without a click. Every key stat on where e-commerce search is heading, sourced from primary research.
87% of marketers use generative AI but only 41% can prove ROI. AI-powered emails generate 41% more revenue. Google AI Overviews push zero-click rates to 83%. Every key number on how AI is reshaping digital marketing in 2026.
66% of contact centers use AI agents. AI chatbots cut support costs 30%. Forrester found 207% ROI from AI CX deployments. But only 30% of consumers say AI has made service better. Every key stat on the AI-in-CX tension in 2026.
71% of organizations use generative AI but only 7% have scaled enterprise-wide. ChatGPT has 800M weekly users. Goldman Sachs projects $500B AI capex in 2026. WEF sees a net gain of 78M jobs by 2030. The definitive numbers on the generative AI era.
83% of active gen AI users rely on it when choosing a product. 58% have replaced search engines with AI for product discovery. U.S. trust sits at 32% vs. China at 87%. Everything you need to know about how AI is reshaping consumer behavior in 2026.
